SEO EDUCATION
SEO Articles
What is SEO
Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.
SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement.
SEO Articles by the Experts at Yoast
We Recommend that all our clients use Yoast Pro on their Websites
What is SEO?
by Marieke van de Rakt
SEO stands for ‘Search Engine Optimization’. It’s the practice of optimizing your web pages to make them reach a high position in the search results of Google or other search engines. SEO focuses on improving the rankings in the organic – aka non paid – search results. If you have a website and you want to get more traffic, it should be part of your marketing efforts. Here, I’ll explain what SEO is and how we approach it at Yoast.
How to start with SEO?
by Marieke van de Rakt
How does Google work?
by Marieke van de Rakt
What is crawlability?
by Marieke van de Rakt
Ranking in the search engines requires a website with flawless technical SEO. Luckily, the Yoast SEO plugin takes care of (almost) everything on your WordPress site. Still, if you really want to get most out of your website and keep on outranking the competition, some basic knowledge of technical SEO is a must. In this post, I’ll explain one of the most important concepts of technical SEO: crawlability.
Why you should buy
Yoast SEO Premium
Why you should buy Yoast SEO Premium
by Joost de Valk
Do you want to take your site’s SEO to the next level? Yoast SEO Premium can help you out! But, there is also a free version of Yoast SEO. So, what exactly is the difference between the free version of Yoast SEO and Yoast SEO Premium? Let’s find all about the most important features that you’ll get when you upgrade to Yoast SEO Premium!
How to get Google to crawl your site faster
by Joost de Valk
How to choose the right focus keyword
by Joost de Valk
In the Yoast SEO plugin, you’ll find a focus keyphrase input field for every page on your site. Here, you can enter the keyword or keyphrase you’d like the page to rank for in Google. If you do so, Yoast SEO will run a check on the content of that page to see if search engines will recognize what your page is about. Here, we’ll explain what the purpose of a focus keyphrase is and how to choose it well.
WordPress SEO: the definitive guide
by Joost de Valk
WordPress is one of the best content management systems when it comes to SEO. But even though it gets a lot right “out of the box”, there’s much more that you can do to improve your performance.
Optimizing your site using the tactics and best practices outlined in this article will help you improve your rankings, gain more subscribers or sales, and have a better website in general.