SEO EDUCATION

SEO Articles

What is SEO

Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.

SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement.

SEO Articles by the Experts at Yoast

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What is SEO?

by Marieke van de Rakt

SEO stands for ‘Search Engine Optimization’. It’s the practice of optimizing your web pages to make them reach a high position in the search results of Google or other search engines. SEO focuses on improving the rankings in the organic – aka non paid – search results. If you have a website and you want to get more traffic, it should be part of your marketing efforts. Here, I’ll explain what SEO is and how we approach it at Yoast.

How to start with SEO?

by Marieke van de Rakt

You’ve had this great idea. You’ve built this amazing website. And then, you want that website to attract visitors! You want to be found! What to do? How do you get started with SEO? How do you start with SEO on a brand new site? In this blog post, I’ll talk you through the 7 steps you need to take in order to get your SEO strategy up and running.

How does Google work?

by Marieke van de Rakt

What does Google actually do? For many of you, this will be fairly old news. But for all the SEO newbies: let me explain (in easy to understand prose) what Google actually does. Understanding Google could really help you create an SEO strategy that works!

What is crawlability?

by Marieke van de Rakt

Ranking in the search engines requires a website with flawless technical SEO. Luckily, the Yoast SEO plugin takes care of (almost) everything on your WordPress site. Still, if you really want to get most out of your website and keep on outranking the competition, some basic knowledge of technical SEO is a must. In this post, I’ll explain one of the most important concepts of technical SEO: crawlability.

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Yoast SEO Premium

Why you should buy Yoast SEO Premium

by Joost de Valk

Do you want to take your site’s SEO to the next level? Yoast SEO Premium can help you out! But, there is also a free version of Yoast SEO. So, what exactly is the difference between the free version of Yoast SEO and Yoast SEO Premium? Let’s find all about the most important features that you’ll get when you upgrade to Yoast SEO Premium!

How to get Google to crawl your site faster

by Joost de Valk

You’ve had this great idea. You’ve built this amazing website. And then, you want that website to attract visitors! You want to be found! What to do? How do you get started with SEO? How do you start with SEO on a brand new site? In this blog post, I’ll talk you through the 7 steps you need to take in order to get your SEO strategy up and running.

How to choose the right focus keyword

by Joost de Valk

In the Yoast SEO plugin, you’ll find a focus keyphrase input field for every page on your site. Here, you can enter the keyword or keyphrase you’d like the page to rank for in Google. If you do so, Yoast SEO will run a check on the content of that page to see if search engines will recognize what your page is about. Here, we’ll explain what the purpose of a focus keyphrase is and how to choose it well.

WordPress SEO: the definitive guide

by Joost de Valk

WordPress is one of the best content management systems when it comes to SEO. But even though it gets a lot right “out of the box”, there’s much more that you can do to improve your performance.

Optimizing your site using the tactics and best practices outlined in this article will help you improve your rankings, gain more subscribers or sales, and have a better website in general.

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